The music industry, which for a long time has been criticized for not being environmentally friendly, needs urgent changes. This is especially visible in light of the global COVID-19 pandemic. What can the industry do to adapt to the new circumstances? Which sustainable and innovative solutions can be brought to the existing ecosystem of the traditional music industry? The Chinese music market has grown rapidly to be one of the world's largest. Which opportunities and challenges does this present to the Nordic music industry? In two consecutive Nordic Talks: Sustainability in Nordic/Sino Music Industry, experienced practitioners from the Nordic and Chinese music industry will try to find the answers - responsible production and consumption, decent working conditions and robust economic growth, and international partnership for achieving sustainable development goals across the Nordic region and China, during and after the pandemic.